1,190 conversions at a cost per conversion of £1.10 with Clip's UGC videos
Read along to see how this recruitment marketplace generated over 1,000 sign-ups via Meta ads with UGC videos from Clip.
Digital
Redwigwam
About
Founded in 2015, redwigwam is an online platform that uses innovative technology to match its 250,000-strong community of workers with businesses in a wide variety of sectors offering temporary or part-time roles, with a difference.
Redwigwam's primary purpose is to obtain UGC content for their paid marketing channels - Meta, TikTok, and LinkedIn. All the content must come licensed for paid channels, which Clip can fulfill.
Challenges
UGC from creative studios is too expensive, and building a UGC pipeline is unsustainable just from a pricing perspective
On top of the price tags, UGC from creative studios often lacked the quality they were looking for
It's hard to find quality and reliable influencers in this industry for them
Solutions
Clip's UGC is more affordable compared with creative studios, and because of performance and pricing, it's more realistic to build a UGC pipeline with us
Obtaining high-quality UGC videos from our creators in ~7 days, with one round of revisions included
68 relevant applicants for their campaigns, with 19 of them approved
68
applicants (across 11 active campaigns)
19
creators approved
26
UGC videos
~7 days
turnaround time
Metrics
Best video performance
Meta
313kimpressions
£1,300 total spent
1,190 conversions (workers registered and approved)