Clip - Connecting brands and video creators

high-quality UGC videos

The best UGC video platform on the market with top creators delivering content quickly. All our creators are vetted, and we approve only 7% of them.

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Pricing
Pricing Model
Per video
Package
Per video
Per video
Subscription
Package
Starting price
$119
$500
$320
$139
$500
$1200
Creators
US native creators
Vetted creators
Premium creators
Creators post on social media
Features
Creator portfolio
Free content revision
Licensing included
Introduction videos
Direct chat with creators
Content library
Add inspiration videos to campaigns
Other features
Multiple brands under one account
Account Manager available
Post-production options
Pricing
There are a few differences between Clip and other platforms, but the most noticeable is pricing. Clip is the best UGC video service on the market.
Full package
You can get raw or edited UGC videos starting at just $124 with an average turnaround time of 7 to 10 days. All the videos come with one round of revisions included and full licensing in perpetuity.
Fast
It only takes 24 hours on average for creators to apply to a new campaign.
Fit
The platform is designed for brands, both big and small, and agencies looking to onboard multiple clients.

Clip compared with influencers

Prices for working with influencers depend on a few things, which include engagement rate, number of followers, content or post type, and more. While it's difficult to compare the two of them mainly because there are too many data points, we can compare content creators with micro-influencers to understand the differences.

Clip's pricing structure

  • Starting price - £69/per video
  • Revisions - 1 round included
  • Licensing rights - full licensing, in perpetuity

Micro-influencers pricing structure

  • Starting price - £150/per post
  • Revisions - it depends on the influencer
  • Licensing rights - starting at £100/month

Savings

*based on a potential order of 5 videos, including licensing
  • Clip = £345 (5 videos billed at a minimum of £69 each)
  • Influencers = £1250 (5 videos billed at a minimum of £150 each plus one-month licensing of a minimum £100 billed for each video)
For the same order, Clip ends up being approximately three times more affordable than influencers, and this does not consider agency or platform fees if they're engaged through them.
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Why do we compare them with micro-influencers?

From our perspective, micro-influencers (10k to 50k followers, according to Shopify) are the closest to our content creators from a skillset perspective. They have experience working with brands, including video creation, which can be showcased on their social media.

Our creators are in a similar situation: they have experience working with brands showcased through their introductions and portfolio videos. It's mandatory for them to upload intro videos and a minimum of three portfolio videos to be considered for Clip.

According to a survey of brands from our platform, micro-influencers can charge between £150 and £300 for a video post (reel) and anything between £100 and £200 as a monthly recurring fee for content licensing rights.

There are a few points to consider in this comparison:

  • Brands can potentially work with nano-influencers instead of micro-influencers to reduce costs, but there's a risk of compromising on quality. Nano-influencers, in many cases, are just starting and need the experience to create videos that engage. While cutting on costs might seem like a good idea initially, it involves too much risk for the end result.
  • Prices go even higher when working with macro-influencers. A general rule of thumb is that the more followers you have, the more you can charge.
  • We did not consider other fees here, which might make working with micro-influencers more expensive. I'm referring to agency fees for discovering and managing parts of the process between the two sides or platform fees in specific cases.
  • Working with micro-influencers can bring more awareness or potential sales , so it all depends on a brand's ultimate goal.

Want to learn more about how Clip is better?Book a free demo with an experienced team member. Let's discuss your UGC video needs and how we can meet them!

UGC Videos

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FAQ

Frequently asked questions

Who are your creators?

Our team vets all of our creators before being accepted on the platform.

On average, only 7.3% of the applicants get accepted on Clip.

Do brands have to pay the creators themselves?
Creators are paid exclusively by Clip, there are no other costs involved for brands. Check our pricing page for reference.
What If I am unhappy with the videos created?

Each video comes with one round of revisions included, so in case something is not right, you can message the creator to ask for a revision.

Still not happy after the revision?

Communicate with our team at hello@useclip.com - we'll find the best solution moving forward: either replacing the creator or a refund.

Do brands have licensing rights to the UGC created?
Yes, brands own the videos entirely. They can be used on any marketing channel, organic or paid, forever. There's a separate agreement between Clip and our creators regarding this.
Does Clip support multiple brands or agencies?
Sure, you can add multiple brands and work with them individually from your account.Book a demo with a team member to learn more.
How do you vet your creators?

Our team manually checks each applicant on our platform. It's mandatory for creators who apply to upload an introduction video and a minimum of three portfolio videos where they showcase previous work with other brands.

On average, only 7% of the applicants get accepted on Clip.

Book a demoUse cases
Clip - Connecting brands and video creators
1 Water Lane, London NW1 8NZ
+44 7933 441 043
hello@useclip.com
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